An Inside Look At Today’s Membership and Subscription Economy with Robbie Baxter

Would you like to know the inner workings of today’s Membership and Subscription Economy? Join Robbie Kellman Baxter and me on Wednesday, April 3rd, from 10 to 11 A.M. Central Time U.S. Our conversation will be about her remarkable life journey and why the membership and subscription economy models are so successful in today’s business model.

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm. She helps companies use subscription pricing, digital communities, and freemium models to build deeper customer relationships. For over 21 years, she has worked with over 100 organizations in over 20 industries.

Robbie has presented globally as a keynote speaker at major conferences, association meetings, trade shows, elite universities, and private audiences at many of the world’s most well-known companies.

She hosts the podcast “Subscription Stories,” where she interviews business leaders to discuss how they use subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue. Robbie also developed and taught nine video courses for LinkedIn Learning on business topics ranging from innovation to customer success and membership.

Robbie’s first book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” was named one of the top ten marketing books of all time by BookAuthority. Her second book, The Forever Transaction, walks readers through every step of the subscription business process.

Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College. She was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow, and a Silicon Valley product marketer.