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This week on Franchise Today is an Encore Presentation, In this segment Paul Segreto welcomed as his guests Brad and Sherri Fishman. As most within franchising are very much aware, Brad and Sherri are the owners of Fishman Public Relations. Brad and Sherri shared a light-hearted view of working together at Fishman Public Relations, and in their IFA efforts. In addition, they provided their perspective on the state of franchise pr and insight into the annual Franchise Unconference in Park City, Utah. Happy New Year!