HIT: The Errol Jones Show - Making "Blue Ocean Strategy" Work in Your Business

In today's overcrowded industries, competing head-on results in nothing but a bloody "red ocean" of rivals fighting over a shrinking profit pool. In their book that challenges everything you thought you knew about the requirements of strategic success, the authors contend that within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future. 

Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. 

(Blue Ocean Strategy, inside cover flap)