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Welcome back everyone!!!
During this week on the IAM Unique Wright Podcast, we will be discussing the diffrence betweeen Selling & Sharing! People are much more interested in what you have to say when you're sharing your knowledge, your passion, and your experience to help them solve their problems. Focus on being interested in them, and don't worry so much about being interesting. It's amazing how interesting you are when you're paying attention to your customers' needs. People buy from those they like, trust and identify with. Building rapport creates that trust and credibility. Just remember, it's about the relationship, not the sale. Nobody likes to be sold, but everyone likes to buy.
Do: Listen to what your prospects and customers say with their words and body language. Don't: Pull out a brochure or sales sheet unless they ask for it.
