Differentiate... OR... Die!

During this week on the IAM Unique Wright Podcast, we will be discussing what makes you unique vs. the others in the market? Make sure there's something special about your product or service other than the price. Own something important in your customers' hearts and minds. Being good is no longer good enough--you have to find something where you're great. Use your imagination and creativity to set yourself apart from the crowd. I once worked with a business owner who always wears red. She works in a male-dominated field where everyone has basically the same credentials so at least she's easy to spot at events. "The lady in red" gets most of her work by referral, which is a great way to build a business.

Do: Talk to real customers and ask them for a report card
Don't: Chase last week's/quarter's/year's trend