LEVERAGE YOUR CUSTOMERS IN GET MORE CUSTOMERS !

During this week on the IAM Unique Wright Podcast, we will be discussing the IMPORTANCE ofLEVERAGE  
YOUR CUSTOMERS 
IN GET MORE CUSTOMERS! There are people out there using your product or service who would be glad to tell others about your business. If you can make them happy, they'll help you spread the word to other like-minded customers. And here's something to keep in mind: They may be using your product or service for purposes other than the ones you initially intended, so make sure you really understand what they like and dislike about your business and, more important, why. And remember, it's not about pedigree or job title--your champions can come from anywhere. At one of the startups I worked for, a hair stylist made a key introduction for our company. Friend-raising can, in fact, lead to fundraising, so make friends before you need them.

Do: Make it easy for your evangelists to try your product or service.
Don't: Discount the negatives. There may be an important insight buried within.