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During this week on the IAM Unique Wright Podcast, we will be discussing the connection between your business & your consumers!The relationships you have with your customers are based on the cumulative experiences they have with your employees, product, service and business. If your brochure or website makes one claim but the reality is very different, it's the firsthand knowledge that will be remembered by your customers, so make sure you deliver on the promises you make every time you connect with your customers. Is it such a surprise that most of the airlines are going bankrupt while Jet Blue and Southwest are profitable?
Do: Consistently reinforce your key messages in everything you do. Don't: Forget that every employee, partner, and affiliate is an ambassador, too.
