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Branding a business that converts with @newskillsnewyou The challenges and competition for start-ups are only going to get hard-edged. Therefore, there is a strong need to work on a properly planned and well thought strategy to compete in this changing business arena. Only then start-ups can expect to attract potential customers towards their innovative business ideas. However, doing so with minimum available resources is not an easy job. With so many strategies already been put to use and ironically some deemed no longer valuable due to their ineffectiveness, it’s really tough to provide start-ups with strategies that place them in a profitable position. Like every other year, this year too, a lot of changes are happening in the marketing scenario. And the start-ups must definitely be aware of such changes, if they really wish to give their business a kick-start.