January Jones-Radio Television Interview Report-Steve Harrison

It’s called Radio-TV Interview Report (RTIR), and while it began as a printed magazine, we still publish it online today. It’s been called “the bible of the industry” by producers looking for guests.

The e-magazine consists of paid write-ups for potential guests. I discovered early on that when I wrote the author’s copy, they got a lot more interviews than when they wrote their own. That’s because I learned which headlines or “hooks” tended to grab the media. Word of mouth traveled fast as our clients received dozens of interviews without having to do any work.

There were a lot of thrills along the way. I’ll never forget the day we sat down and watched one of our guests who’d been booked right from our magazine to appear on Oprah. When Oprah introduced her, she read the opening paragraph of our write-up, word for word!

It’s been really gratifying to help unknown authors become massively famous. When Jack Canfield and Mark Victor Hansen contacted us, their credit cards were maxed out, but they were committed to investing in their future and in doing as many interviews as possible. Today, almost everyone has heard of their Chicken Soup for the Soul book series which has sold over 500 million copies.