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In this episode of From The Bottom To The Top, we'll talk about National Media Expertise. Joining us is Lynn Smith with lynnsmithtv.com.
Your brand's message plus the right media is marketing gold, except there is one problem. Most CEOs aren't taught the golden rule of media - Data Tells, Stories Sell
In today's competitive marketing landscape, business leaders must prepare to deliver a captivating brand story in 30 second sound bites. Attracting clients, business partners, and talent depends on communicating your brand's story and culture in a way that "chills are running down your audience's spines" says this week's podcast guest, Lynn Smith, founder of Rylan Media, a Media Education Company.
Drawing on her 15 years inside major news publications such as NBC News, MSNBC, and CNN Headline News, Lynn consults with CEOs, Executives, and Experts on how to "Sell It Into The Camera," whether on a Zoom call or a major news outlet.
Lynn shares advice that we can use to communicate our brands message in the media.
Sponsored by The Mauldin Group Web Design & Digital Marketing