Publicity Planning Tips for DIYers

During this hour with Marnie and special guest, Cheryl Wicker, you'll discover:

• The #1 reason brands remain invisible… even after spending thousands of dollars on publicity (and how to keep this from happening to you)
• The top PR myths you have believed that are costing you the exposure you so desperately need
• How to position yourself as the expert the media is looking for
• How to avoid the most common mistakes that other do-it-yourselfers (and even professional publicists) fall into when pitching
• The #1 complaint of journalists regarding most email pitches
• 5 steps to get free media exposure without hiring an agency
• The secret formula for capturing the attention of busy journalists with your story
• Where to find totally free resources for discovering media opportunities available to you.

Cheryl Wicker is a Christian publicist, journalist and PR coach uniquely qualified to teach Christian creatives, small businesses and ministry leaders effective DIY PR techniques from a journalists’ perspective. Visit Cheryl at www.CherylWicker.com