Let’s face it, whether we like it or not, there is a younger demographic of shoppers out there now. The up and coming generation was raised, essentially online. They look up reviews and addresses for business before visiting. They ask their friends and social network about product and for business reviews. So it IS essential that your business have a name out there in the online world.

Today, we are joined by two brilliant experts in the world on online marketing. Our first guest, Kris Sugatan is the CEO & Founder of Sugatan.io an eCommerce Growth Agency with the superpower of turning ICE COLD leads into clients through crafty storytelling, in order to get your business making 7 or 8 figures. Kris talks about the importance of mastering the art of creating “thumb stopper” content, by channeling the mindset of your ideal client.

Understand who you are speaking to, then write in a way that is like being inside their head. -Kris

Our second guest is Voltaire Pabustan,CEO of Kaizen Sigma helps local brick and mortar businesses, who may be reluctant to embrace the world of online shopping and accommodating the new wave of shoppers. Big boxes like amazon and walmart are taking over the online shopping world and overshadowing smaller shops. Establishing a presence online is essential in order to compete. Voltaire and his team help take the stress out of getting your business “caught up with the times”, so that you can build a truly long lasting legacy story for you business.

We give businesses the tools and knowledge to, at least, have a fighting chance against the walmarts, starbucks, and the Amazons of the world. -Voltaire

Creating a digital legacy with Kris and Voltaire

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