Customer service allows for limited face-to-face or physical interaction, making it challenging to provide genuine support and lead generation. Instead, people are focusing on virtual interactions to continue driving growth. On this episode, Bruce will talk with Todd Fisher, CEO and co-founder of CallTrackingMetrics about how companies can leverage text messages for customer service use and help generate leads, nurture and convert leads.

Text message marketing holds massive potential for lead generation, but only if executed correctly. There are ways to maximize the success of SMS marketing. A few tips Todd will discuss in order to maximize SMS marketing and generate, nurture and convert leads are adjusting your strategy to:
1.   Meet Customers where they are
2.   Determine optimal timing for outreach
3.   Avoid cold-texting; Opt for organic list creation
4.   Give your customers an offer they can’t deny

How Text Messages can help Generate, Nurture, and Convert Leads.

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