Segment 1: Bruce Newman, author of THE MARKETING REVOLUTION IN POLITICS, is a professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor of the Journal of Political Marketing.\

Segment 2: Michael Perla is co-author of 7 STEPS TO SALES FORCE TRANSFORMATION: Driving Sustainable Change in Your Organization. He is a Principal at Symmetrics Group where he specializes in providing actionable insights to marketing and sales organizations to help them increase pipelines, win ratios, and productivity. He has sold and led projects with the Global 50 to Fortune 1000 companies including: Hewlett Packard, IBM, Qwest, and Express.

Segment 3: Vernon Dutton is a recently-retired attorney and insurance company vice president who’s writing a book for Boomers who are making professional and personal transitions. He calls himself a “Time Travel Agent.”

Segment 4: Wayne Taylor is chief operating officer at Bassett Salon Solutions.

Segment 5: Allison Kugel spent 8 years as a syndicated journalist and more than a decade in public relations. She is now co-founder and co-creator of the UPitch App – a free mobile PR pitching tool for brands and entrepreneurs, and discovery app for journalists to find story ideas to cover.

Sponsored by Nextiva and Staples.

#370 Marketing in Politics, Sales Force Transformation, App for PR

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