All too often, small business owners fail to position themselves on LinkedIn strategically. They may upload a resume, rush to create a quick profile, and assume they are all set but miss significant referral opportunities. In this episode, Sandra Long helps us think more strategically about our organic LinkedIn presence, including the profile, network, and content.

Sandra is a LinkedIn expert, consultant, author, and speaker. Her B2B sales leadership background includes territory sales rep, enterprise sales leader, and VP of Sales. Sandra's best-selling book is LinkedIn for Personal Branding, The Ultimate Guide. She presented the first-ever TEDx talk about LinkedIn in 2019. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.

Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

LinkedIn And Your Personal Brand

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