Stephen Marcotte, a Head Trainer and Regional Social Media Director with Orangetheory Fitness, joins Jack Monson and Liane Caruso to discuss local social marketing best practices. Orangetheory Fitness' explosive growth may be attributed to the brand and the local studios creating an army of raving fans by building a unique relationship with each customer. Stephen shares that the key is having a great local staff in each studio to build the relationship and then engage with those customers on the local social media channels.

Thanks to Social Joey and Location3 for sponsoring this episode!

Make Raving Fans of Your Franchise: Stephen Marcotte, Liane Caruso, Jack Monson

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