In this Franchise Spotlight, we speak with Executive Care CEO Lenny Verkhoglaz.

Lenny and his wife Mila have a compelling story of how they got in home care starting on Valentine’s Day 2003. Since then the home care industry and Executive Care have seen massive growth, and Lenny sees even more expansion about to happen in the space and franchising in general. He shares more trends in the private payment area and government involvement in personal care as well as advice for business owners just starting out.

Plus we chat about IFA’s Franchise Action Network event in DC and also the IFA VetFran program.

Thanks to Social Joey and The Better Software Company.

Franchise Spotlight: Lenny Verkhoglaz

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