Cranberry Township, PA – When a business is trying to grow, especially in the digital realm, search engine optimization is essential.

SEO boosts a business’s visibility online by tailoring its website to match the preferences of its users as well as Google’s algorithm.

Alicia Cleary is an SEO specialist and the co-founder of Cyber Writers Ink, a full-service SEO and website development company specializing in content optimization for small businesses.

“Our favorite thing to do is empower small businesses,” says Alicia, “but our mission is to help businesses of all sizes grow to their fullest potential.”

On a fundamental level, says Alicia, Google for example, looks for customer value. If Google continues to deliver relevant websites in their search results, people will continue to use their platform, in turn, the overall experience on a website must meet the needs of its users.

“We have to strike a balance between what the owner wants and what their audience needs,” says Alicia. “It’s a long term process, but the results are longer lasting. If we build a user experience that people come back to, and continue to build on what people respond to through engaging content, those results only get better and better and last for a longer period of time.”

Alicia has been a published writer since she was a teenager, but her love for numbers led her toward the world of SEO and digital analytics.

“SEO may seem intimidating, but businesses will have to compete because things are not going backward,” says Alicia. “The data gets better every day and this realm is expanding constantly.”

For more information, visit www.cyberwritersink.com

Close Up Radio Spotlights Alicia Cleary of Cyber Writers Ink

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