Customer service surveys are no longer effective. Response rates are low, customers are tired of endless requests, and it’s becoming more difficult to get actionable data.

A new technique called sentiment analysis analyzes the conversations you’re already having with customers so you don’t have to pester them with survey requests. This technique can reveal immediately actionable insights, including trends you might miss with a traditional survey.

Guest Jeff Toister:

Jeff's first customer service interaction ended in a service failure. Vowing to learn from that experience, he became obsessed with customer service.

Today, he is ranked as one of the Top 30 Customer Experience Professionals in the World by Global Gurus.

He's written four books including The Service Culture Handbook, a step-by-step guide to getting your employees obsessed customer customer service.

More than 12,000 customer service professionals around the world subscribe to Jeff's Customer Service Tip of the Week email.

Over three million people have taken one of his video-based training courses on LinkedIn Learning. His Customer Service Foundations is LinkedIn Learning's most-watched customer service course in the world.

Replacing Surveys with Sentiment Arc: What I learned from analyzing 29,000 calls

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