Product Managers and Brand Management w/Mack McCoy

Mack McCoy insists, “If you think you’re just selling a product, you’re wrong!  Customers have moved on. They see BRANDS as services and products as a component of the relationship they have with a variety of brands at any given time. Everything is migrating into a service. Customers still buy individual products, but their experience IS your brand impression - the product is important but it’s only a part of their entire relationship.”