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The Bible on Trial

  • Broadcast in Religion
Rick Sterling

Rick Sterling

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At one point in my life I was in marketing/sales of life insurance. As with all jobs, and even though I ended up NOT making this my lifetime career, the experience was valuable in several ways. One way that it was valuable was that I learned that I was not cut our to be in such a 'cut-throat' business. Another was that I learned that I could actually succeed in something in which I had no natural interest, as I was rather good at it. But the most important thing I learned in the approximately 4 years I spent doing life/health insurance (including getting my license, and getting a series 6 and 66 investments license) was that the most important thing anyone in direct personal sales can learn is the word "Next".

Most everyone at some point in their lives needs life insurance, just as everyone needs a car. And just as with car sales, insurance sales comes with a ubiquitous stigma that is automatically attached to the person doing it. The success rate is very low for both of these endeavors, which necessitates a thick skin, and the ability to accept rejection on a massive scale. The more rejection, the more success. This is where the word "Next" come in. As soon as you receive a rejection you must automatically say to yourself - "Next", and search for another prospect.

'Truth' is also a commodity that everyone needs, but not everyone is ready to hear when you make your approach. Being rejected in presenting of Truth is not a stigma, it is a fact of life. As a Bondservant of Jesus, it IS your job to present the truth of Salvation to everyone that  expresses an interest. It is NOT your job to try to influence them to hear what you say, that is the job of the Holy Spirit. If they recoil when you present the truth your job is to let them go. Trust the Holy Spirit will lead them, and say to yourself, “Next”! 

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