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Philosophically African Americans relate to the continent of Africa as a homeland, but culturally, when it comes to customs, attitudes, behavior and expectations Blacks in America are Americans. Certain behaviors in terms of manners and respect are often perceived as missing on both sides, and these cultural misunderstandings can get in the way of establishing ongoing business relationships. Today we examinesome of the attitudes and behaviors that must be addressed and resolved in order for Africans and African Americans to build the necessary trust and cooperation to establishmutually beneficial business relationships.