23 - Rules, Trends and Changes in Digital Marketing and Communications

This week, your hosts are discussing the rules, trends and changes impacting digital marketing, including the FTC’s updated Endorsement Guide and a brand loyalty report from Meta. They discuss the trend of high-level government security officials transitioning to private sector roles, in light of Snapchat’s hiring of a former Secret Service agent to its executive team. Trends include social purpose initiatives for modern brands, the rise of social media shopping features & brand backlash in the Twitter era. “Cash or Trash?” features 3 campaigns: KFC x Crocs, HelloFresh’s campaign on Twitch, and Old Spice x Arby’s.

BREAKING NEWS
FTC Endorsement Guide: bit.ly/3RU6v6x 
Pinterest: bit.ly/3ol4OSc 
Meta: bit.ly/3zrVaDQ 

Point & Counterpoint
EA: bit.ly/3zp1CuZ 
Snapchat: bit.ly/3cs6oPn 
Social purpose: bit.ly/3yS8HTy  

Cash or Trash
KFC: bit.ly/3PLoJWe  
HelloFresh: bit.ly/3zp1L1v 
Old Spice: bit.ly/3OnaLIN 

April is the president of Trust Relations: www.trustrelations.agency
Christopher Tompkins is the CEO at The Go! Agency: gosalesandmarketing.com