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Marketing is ultimately an exchange of relationships. It is the way organizations
display their ability to identify, anticipate and satisfy the needs of the public. For
businesses that have something valuable to offer, it is a method to attract customers
who are willing to pay for a product or service. The problem many companies face is
they do not know who their exact customer is.
When an enterprise does not know their target market, they can spend enormous
amounts of money that produce zero results. While people may love their clever
marketing strategies, they have no interest in purchasing the product or service.
This is why the most effective marketing strategies focus on a niche. For example,
many people buy cars. However, not everyone will purchase a Lexus. To influence
the buyer of a Lexus, you have to know who they are, where they live, what they
watch in the media, the money they will spend and even how they want to be seen
in the public eye. That intelligence makes it easier to promote your vehicles to
To gain a deeper understanding of niche marketing, will have a very talented guest.
His name is Bobby Tsui. He will share his personal journey into how he discovered
his niche. He will help you rethink your customer avatar for 2020, social media
opportunities, the benefits of serving a niche and many other aspects of marketing.
If you want to have a more effective marketing strategy in 2020, you will not want to
miss this show. Prepare your questions for Bobby and call in to ask.