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And the way you handle those storms affects your
reputation. In fact, the way you handle storms can close doors or open brand new
ones. Because of that, in business, your reputation is always on the line. How do
you protect your reputation?
Reputation management is a very specialized skill. A firm with that expertise can
help you craft messages that give you the ideal brand name. That reputation can
make the difference between failure and success. Without one to craft messages,
your reputation depends on luck.
To explore this conversation, we will bring in a PR expert. Melissa Daly is the
founder of MFD Communications. They are a PR firm that specializes in crisis
management. She will join us to discuss how to create and protect a profitable
reputation. She will also address when reputation management begins.
You will not want to miss this one. Join us!