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And the way you handle those storms affects your reputation. In fact, the way you handle storms can close doors or open brand new ones. Because of that, in business, your reputation is always on the line. How do you protect your reputation? Reputation management is a very specialized skill. A firm with that expertise can help you craft messages that give you the ideal brand name. That reputation can make the difference between failure and success. Without one to craft messages, your reputation depends on luck. To explore this conversation, we will bring in a PR expert. Melissa Daly is the founder of MFD Communications. They are a PR firm that specializes in crisis management. She will join us to discuss how to create and protect a profitable reputation. She will also address when reputation management begins. You will not want to miss this one. Join us!