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Why Do Some Organizations Thrive While Others Survive?

  • Broadcast in Entrepreneur
The Creative Alchemist

The Creative Alchemist


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When most people think of high performing businesses, they think of the greedy
leader. That leader personifies capitalism and sacrifices employees’ safety and
consumer quality in the name of profit. It is rare to think of a corporation that is
successful because they are committed to doing what is right.
For this show, we are going to have a super star guest. Her name is Jackie
Gonzalez. She is the author of Creating Culture. In her book, she talks about the
importance of culture and how that affects brand, actions of staff and management
as well as the way a company interacts with customers.
From her work, I think you will be pleasantly surprised to know there are companies
that understand the need to do the right thing. Those companies are creating great
places to work, quality products for consumers and give back to the community.
Join us for a counterintuitive discussion on corporate culture.

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