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Discover today how important a clear and focused brand identity and personality for your company is in helping you get customers and grow your business We welcome our special guest branding super star Jenna Soard Jenna shares with us how important it is to know exactly who your ideal customer is and how impactful being specific is on the success of your company. We discuss how a clearly defined persona for the company allows you to relate to your target market. Discover how to grow your business by not trying to please everyone, but rather by having a specific niche audience your company can find success. Learn how this specific focus can help take your business to the next level.