When Evangelicals attack the "Holy Bible"

Recently Lifeway the christian book corporation has decided to dicontinue sunday school material for material based upon the KJV for children.  Ironically the company did some statiscal survey's showing that despite the best efforts of evangelicals.  the majority of Americans have and own a KJV as their "Holy Bible"  Which was the only identification of the KJV back in the 1800's.   If american baptist love the KJV why are they attempting to stop their children from being educated about it and learning the language.  Why should a christian bookstore meant to educate christians, refuse to educate the lay people?  This and other religious news and views on Bible Smack Radio!!!