Be Proactive Not Reactive with Danielle Liss, Businessese

When we go to Businessese, what are we gonna find?

Right now it's very focused on bloggers and social media influencers but we'll be expanding in the very near future. We will also be offering different types of consulting services, for example, how to price services. Our goal is to offer different types of legal templates, business forms, things that you need on a regular basis that you know we're made for you.

What advice do you have to help people figure out how to price their services?

Pricing is based on more than reach. When you are talking about pricing you really want to make sure that you can, first of all, achieve success for your partner. Find out what their goals are and then second, make sure that its something that's going to resonate with your audience. Never take it just because of the money. Make sure that you are going to keep your audience's trust and that it's going to engage. You want to see those shares and the comments. People are looking more at engagement rate and cost per engagement than they are just impressions.

What should entrepreneurs know about trademarks?

Trademarks are such a nuanced area of law but it so important. The first thing we want is for people to know what our trad