Dollar General - IKEA Business Models

Dollar General Strategy (Business Model)

(Fortune 🔮 At The Bottom Of The Pyramid) 💰

1. 18,000+ locations 
2. Food 🏜️ Desert
3. Go where Walmarts are not
4. 4 x more than Walmart
5. More locations McDonald's 
6. (Scale) 2.5 Stores open per day 💰
7. Target 🎯 "🏡 Household's who earn 40k or less yearly
8. Lower Income Communities
9. Community with less than 20,000 people
10. Average income under $16,688 per year
11. Some items that cost less than $1
12. Buildings that have a small Foot 👣 Print 

IKEA (Business Model)

• Flat Pack KITS
• DIY
• Lower Prices

💰Build Houses for with a Small, Tiny, or Micro Footprint 👣