MARKETING IN THE REPUBLIC (part 7)

1st half: Ben Franklin earned the title of "The First American" for his early and indefatigable campaigning for colonial unity; as a writer and spokesman in London for several colonies, then as the first United States Ambassador to France, he exemplified the emerging American nation. Franklin was foundational in defining the American ethos as a marriage of the practical and democratic values of thrift, hard work, education, community spirit, self-governing institutions, and opposition to authoritarianism both political and religious, with the scientific and tolerant values of the Enlightenment. In the words of historian Henry Steele Commager, "In Franklin could be merged the virtues of Puritanism without its defects, the illumination of the Enlightenment without its heat."To Walter Isaacson, this makes Franklin, "the most accomplished American of his age and the most influential in inventing the type of society America would become."

2nd half: 

Marketing research is the activity whereby market information is gathered and analyzed to help management reduce the risk associated with decision making, and as such, marketing research plays an important role within Management Information Systems.