Close Up Radio to Feature Lori Bartle of Cultivagency

Sacramento, CA - Lori Bartle is a business advisor and coach for marketing agencies, and the founder of Cultivagency. Now if you separate that into its two root words; you’ll realize her consultancy is about cultivating human agency in advertising and marketing agencies; driving professional growth and self-efficacy, for starters.

The concept and benefits of human agency – which are linked to self-efficacy and feeling empowered among other things – can be correlated to proactivity, initiative and making more intentional choices. These principles are explored more fully in a book she authored which is titled, The Agency Within Us. The research that led to the book was found to be beneficial to more than just advertising and marketing and communication industries, revealing what Lori believes to be more of a universal insight, and that is the connection between human agency and leadership. Effective leaders are likely to have a highly developed sense of human agency – and people with a highly developed sense of agency are more likely to tackle the challenges of leadership successfully. Thus, intentionally working to develop high agency can help to foster a leadership mindset and positive behaviors which can boost the attainment of goals and revenue targets in any industry. Should any listeners be interested in reading the book, you can register for a discounted, pre-sale copy at www.TheAgencyWithinUs.com

For more information about Lori’s work and book, please visit https://cultivagency.com/