Turn Your Employees into Brand Ambassadors | 39

Kim Schott, president of Schott Cultural Consulting and author of the Keys to Client Communication System™, joins EverythingHR host Felicia G. Harris   discuss how employees can enhance your brand as ambassadors for the business.  Kim helps small and mid-size organizations get found online easier.

3 Key Points:
1. Schott Cultural Consulting helps international companies doing business in other countries write business plans and strategies in different languages and know the cultural nuances.
2. Make sure your employees are clear on the company culture and policies so they represent the company properly.
3. Offer employee brand ambassador’s image, video, and written company content contests for access to the public spotlight.

What are employee brand ambassadors and why does your company need them?

• Your company vision and mission statement should be region-specific
• Employees must know their value and how they add value to the company
• Keep your policies updated and relevant
• Quality control is important with marketing materials and online videos
• Create appropriate and compelling company content
• Make it easy for employees to share company content
• Help your employee brand ambassadors to become an extension of your sales department
• Brand ambassadors can improve a company’s image during a negative public relations event
• Train employees on how to communicate properly about their company during a crisis
• When everyone is engaged in sales and supply chain, everyone is a winner