Women's Work - Her Job is Ideal! | 43

This episode of the EverythingHR Owner to Owner Podcast is the final installment in our series celebrating National Women’s Small Business Month. Linzie Venegas, Vice President of the Ideal Group,  joins EverythingHR CEO Felicia G. Harris to discuss the challenges and successes she has experienced as a leader in her family-owned construction-related business.

Highlights:

• Linzie shares the history of the business and how they ended up in Detroit.
• What was Linzie’s first exposure to the business while growing up?
• What are all the different areas of the business Linzie has been involved in over the years?
• Why does Linzie see decision-making as the most important skill for a business owner?
• How does Linzie manage running the business alongside family who are also in leadership positions at the company?
• Why does Linzie believe a good website is fundamental to the success of your business?
• Linzie talks about finding the marketing channels that work for you and how to measure their ROI.
• Linzie shares her commitment to evolving her marketing strategy and always looking for ways to improve.
• What is the importance of responding to reviews online, particularly negative ones?
• What is the importance of communicating with your team and maintaining continuity?
• Linzie talks about her experience with mentorship.
• How do you create an environment for a healthy debate of ideas?
• What does Linzie do as a woman in the construction field to mentor other women and serve as an inspiration for others?
• How did Linzie become adept at looking at marketing analytics and financial statements?