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We are meeting with the CEO of Main Squeeze Juice Co., Thomas Nieto. Main Squeeze Juice Company, based out of New Orleans, LA, has been franchising its fast-casual juice and smoothie bar concept since 2017. Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, the superfood-centric menu does exactly that by offering a daily source of plant-based nutrition packed with natural and quick energy.
We will discuss how Main Squeeze Juice Co. has been paired with Pro Bowl Punter Thomas Morstead since 2019, making the brand a pioneer for franchises partnering with professional athletes. Thomas Morstead decided to become a partner of the New Orleans-based juice and smoothie bar because nutrition is one of his top priorities, and he wanted to share the importance of a healthy diet with his fans. CEO Thomas Nieto believes partnering with Morstead has contributed to Main Squeeze Juice Co.'s brand growth and credibility.
Morstead has helped the brand continue to take over the health and wellness world, introducing the concept to new communities and helping those looking for a healthier and more convenient way of fulfilling their nutritional goals. In part two, we play a clip from our popular Great Quotes in Franchising podcast.