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Many years ago, we created a spinoff podcast called Great Quotes in Franchising. Great Quotes in Franchising features some “aha” moments from our weekly podcast. Today’s Great Quote in Franchising comes from Tom Scarda. Tom is a franchise consultant for FranChoice and the author of The Magic of Choosing Uncertainty. Tom is excellent at providing analogies on topics like motivation and entrepreneurship. Today’s Great Quote in Franchising is called, “It Doesn’t Hurt Enough,” but we will let Tom explain this notion.