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Every Business Has A Story
In 1958, two guys started making mattresses for their furniture store in Illinois. The mattresses were a bigger hit than the furniture and soon became the focus of their business. Later, when they incorporated in Wisconsin, they renamed their mattress company by combining their wives' first names. Find out what happened next. We are meeting with Dirk Stallmann, President of Verlo Mattress.
With a Verlo Mattress® franchise, you can become the local mattress expert and bring a better night's sleep to the people in your community. Verlo's unique mattress franchise model combines building personalized mattresses locally and selling them directly to the customer. This notion cuts out the middleman markup and allows us to offer a Lifetime Comfort Guarantee — the only guarantee in the mattress industry! In Part Two, we play a clip from our popular Great Quotes in Franchising podcast.