How to be an Overnight Franchise Sucess AND Dismantle an Atom Bomb

This week on Franchise Today, Paul Segreto welcomes as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was recently named to the IFA Hall of Fame. On this week's show Paul and Doc discuss the IFA honor along with Doc's perspective on the state of franchising, his experience with the IFA, and his insight into the trials and tribulations of multi-unit ownership and the role of technology in today's franchise environment.