Satisfaction & Validation - Key Components to Franchise Success

This week on Franchise Today the focus is on franchisee satisfaction and validation and how they ultimately combine for franchise success. Host, Paul Segreto welcomes as his guest, Michelle Rowan, President of Franchise BusinessREVIEW as they dive into the pitfalls that franchisors may face that slow down or even prevent growth and brand success. Paul and Michelle also discuss recent reports by Franchise BusinessREVIEW on emerging brands and in celebration of Veterans Day a peak into their recent editorial, Vet Report.

About Our Guest

Michelle Rowan is the president of Franchise Business Review, a market research and consulting company specializing in franchisee and customer satisfaction, as well as franchise relations issues. After working in the hospitality and telecommunications industries, she joined Franchise Business Review in 2005 as the first full-time employee. Over the last nine years, Rowan has worked with over 800 franchise systems. She is an active member of the International Franchise Association and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups over the last 2 years within the franchise industry and regularly speaks at industry events.