Building a Pizza Brand with Focus on Community

"People are moving fast, but the bottom line is, they want to be able to sit down with their family and let their hair down and let their kids go. I believe community is all about that. And if you're going to go into a community, you should be part of it." - Mary Jane Riva, president & CEO, Pizza Factory

This week on Franchise Today, Pizza Factory president & CEO, Mary Jane Riva joins co-hosts Stan Friedman and Paul Segreto to discuss how she went from owning five locations as a franchisee to franchisor. Riva further discusses her brand's focus on communities as opposed to rooftops, a focus that has worked well as the brand has grown to 115 locations across six states in the western half of the United States and has seen a near-$10 million improvement from 2014 to 2015.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.