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WOWorks CEO Kelly Roddy On Healthy, Tasty Food and Brands, Rich in Culture!

  • Broadcast in Business
Franchise Today

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This week we are joined by WOWorks CEO Kelly Roddy, to discuss his instance of one of the hottest, trends in franchising, rollups. Roll-ups are formed when a company is created, usually backed by private equity, to group multiple, compatible brands under a single umbrella, such that they may all leverage back-end economies of scale.  It's simply smart business.for so many reasons. Kelly is a veteran of FOCUS Brands, an early pioneer in roll-ups, where he served as President of Shlotzky’s, .  

WOWorks was formed in 2020 to help guests pursue their passions and live their best lives by serving healthy, nutritious, and flavorful food, delivered with first-rate hospitality. WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, oatmeal bowls, and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on ancient Greek recipes, in a fast-casual setting.

WOWorks mission is to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail, and more. WOWorks is owned by CentreLane Partners and led by CEO Kelly Roddy, who joins us here today. 

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