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Providing personal and tailored support for franchisees in a rapidly growing system, co-founder and Slim Chickens CEO, Tom Gordon, is the driving leader behind the brand’s goal to have a 600-unit footprint by 2025, and unlike many brands that release large growth numbers, Gordon is leading the team in a manner that makes this goal more attainable with each passing day, month and quarter. Gordon & co-founder Greg Smart concocted the idea for the fast-casual chicken concept in Greg Smart’s garage, focusing not on the cost of the food but the quality.
Focusing solely on chicken, Slim Chickens has seen accelerated growth backed by a commitment to serve traditional Southern hospitality within its communities, while offering the convenience and affordability of fast casual.
By developing successful, multi-unit franchisees within the system who are passionate about Slim Chickens, and providing them with top notch site selection and unparalleled franchise business support, delivered by a highly qualified executive team, Gordon has been able to build the foundation for a great brand. His, is a leadership style that is one to be watched and learned from.