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In this episode one of the Central PA Work at Home Podcast, Charles Terrence Harper discusses your starting point for determining what you have to offer. This is typically called finding a niche market. There is plenty of opportunity for those who want to offer content based information products on both the local and international level.
The key is to determine where you offer the most value. Of course, you'll want to work in an area where you have a considerable level of passion. But even if you are passionate, if people don't value what you're offering, you won't be in a business; you will be in the news business.