Effectiveness is the measure of truth.

Regardless of what your product or service is. Or what your company does. The bottom line is effectiveness. Is going to be the measure by which you are judged. Because in the end, results are what matters and are you effective in doing that? There's a two-part element there. One. Does it really work? Does what your product or service do really create what it's supposed to? And two, does it do it efficiently? Does it do it effectively? And that's the thing you'll have to detail to your. Upcoming clients and to your current clients in order to achieve sustainable success. Doctor John will talk about some ways to do that.