Relationship Marketing 101 - Shel Horowitz, GREEN Business & Relationships

Today's guest, Shel Horowitz, began his campaign for social responsibility as a toddler, and by age 15 he was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City (a proposal that the utility company quickly withdrew). His first book, written when he was only 22, was about why nuclear power makes no sense.

He has been involved in numerous successful community actions. His Down to Business webzine was one of the first business publications to have a regular section on sustainability.

On the marketing side, Shel was still a teenager when he started doing publicity and marketing for grass-roots community organizations with zero promotional budget. There wasn’t even money available for stamps, so he used to hand-deliver press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal.

Now, for over twenty years, he’s helped businesses, nonprofits, and community groups get their message out to the public with little or no expenditure.

Shel now offers not only copywriting and strategic marketing planning based in Green principles, but also helps unpublished writers become published authors.

Shel is a popular speaker and media interviewee (including multiple appearances in the New York Times, Inc, Christian Science Monitor, Wall Street Journal, Entrepreneur, and many others) who loves to get the word out about this important new paradigm. A few among many venues where Shel has spoken: