Brand Licensing on Directions University's Relationship Mktg

Pete Canalichio is the brand licensing expert responsible for amazing merchandising for companies such as Coca Cola and Nuell Rubbermaid. For the last Olympic Games, he was responsible for all the Coca-Cola-Olympic memorabelia (pins, clothing, etc.) that still remind people of their adventures. That's just one type of brand licensing.

Also, think of being able to buy TGI Friday's potato skins in the grocery store and you ahve another example of brand licensing in action.

Today, Pete and his team are teaching the more typical business owner (who isn't as big as those national brands) how to incorporate brand licensing merchandise into your business. He will also talk about brand licensing and social entrepreneurship on today's show.

FInd out about Pet4e's upcoming webinar series at www.BrandLicensingprelaunch.com.

Join Co-Hosts, Gina Gaudio-Graves ("The JV Queen" and Dean & Founder of DirectionsU.com and TheJVUniversity.com) and Ronda Del Boccio ("The Story Lady" of ProfitableStorytelling.com, as they talk with AMAZING people who build their business through the power of relationships,

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