"The Drinks, The Pregnancy & The Bartender: Should We All Just Say No?"

Alcohol, used in excess, has been the cause of many brutal health issues and fatalities. Establishments serving alcoholic beverages have strict training for owners and employees informing them of the laws of alcohol management and legal ramifications of non-compliance. Laws are implemented with strict emphasis on the penalties on an establishment that serves more alcohol to a visibly intoxicated person, or allowing them to drive home in an inebriated state. This rule is designed to protect the community from risk of DUI fatalities, as well as the establishment from liability. Another type of patron--the pregnant woman-- however, is categorized in such a manner of the law that the shield of community protection doesn't seem to apply to the woman or her unborn baby. 

Pregnant mothers on a whole would do all they can to ensure the delivery of a healthy child, but is the law regarding the serving of alcohol to pregnant woman much more lax than to other patrons? Should the establishments be allowed to make discretionary judgements in an effort to protect the unborn child of a woman who doesn't use such good judgement?