Confused Branding Is Costing You Money - Mom Biz Solutions Show

I've had the pleasure of serving as a judge for a small business contest recently and wow--I have learned so much! There are many inspiring success stories--entrepreneurs who have taken a great idea, turned it into a business model, turned that into a profit, and had the tenacity to persevere through the ups and downs until that happened. On the other hand, there are brilliant, innovative entrepreneurs who may have the best thing on the market, but their branding is simply repelling customers rather than attracting them. On today's show, I'll explain the trouble with confused branding and give tips on how to fix it.

Lara is an author, speaker and business coach. Hire her when you need the clarity and confidence to make big decisions and changes in your life or business, or have her speak to your group. Learn more at www.LaraGalloway.com or www.MomBizCoach.com. Grab a copy of her book, Moms Mean Business: A Guide to Creating a Successful Company and a Happy Life as a Mom Entrepreneur, just published by Career Press at www.MomsMeanBusinessBook.com.