Toys R Us until they were not

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69-year old Toys 'R' Us was once the mecca of kids' gifts. But it was eventually overtaken by Walmart and ultimately Amazon. In its fight to stay relevant, Toys 'R' Us amassed $5 billion in debt. That came from slashing prices, signing major, exclusive licensing deals with toymakers and buying up other toy giants FAO Schwartz and KB Toys over the past decade. This past week Toys 'R' Us filed for bankruptcy. There is a generational moment of inflection occuring. If you don't believe me, ask the giraffe.