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History Is. Change with it or get changed by it. If you have found yourself at a high school graduation recently you have witnessed the 4th turning. The classes of 2018 and 2019 are the last graduating classes of the millennials or the first graduating classes of Gen Z. Either way, we are in the midst of a generational turning and for the first time, it is happening for the fourth time. The graduating class of 2020 in 2 years will be the first HS class to be born entirely in the 21st century. What does that mean for strategic planning? What will history create and what will history render obsolete. Join us for a talk about the fourth turning and what it means to your brand and your business. Conference quality information without the rubber chicken dinner, the $8 lite beer and without the expense report.